Since ​1894, Bruce Beach has been providing generations of families and friends with a lifetime of memories.  Magnificent sunsets, a beautiful sandy beach,  the everchanging water colors of Lake Huron and a spirit of  caring and community make  Bruce Beach truly unique.  Established in 1916, the Bruce Beach Cottagers' Association works  to  advance the cultural, recreational and social  interests and activities of  our members and to preserve and protect the natural environment for future generations.