Lina María Ceballos Ochoa

Lina M. Ceballos, Profesora Titular del Departamento de Mercadeo de la Universidad EAFIT, es Doctora en Filosofía (Ph.D.) en Estudios de Consumidor, Vestuario y Retail de University of North Carolina at Greensboro (UNCG). Lina también es Ingeniera de Producción de la Universidad Eafit y Maestra en Administración con énfasis en Mercadeo (MBA) de University of Wales, Institute Cardiff, con un Certificado en Mercadeo de la Moda de London College of Fashion (LCF). Es profesora e investigadora de la Universidad EAFIT desde el año 2009, en donde ha tenido varios cargos como Coordinadora de Mercadeo de la Moda y Jefe del Pregrado en Mercadeo.

Lina M. Ceballos, Full Professor of Marketing at Universidad EAFIT, is a Doctor of Philosophy (Ph.D.) in Consumer, Apparel and Retail Studies from the University of North Carolina at Greensboro (UNCG). Lina is also a Production Engineer from Universidad EAFIT and has a Master's in Administration with an emphasis on Marketing (MBA) from the University of Wales, Institute Cardiff, with a Certificate in Fashion Marketing at London College of Fashion (LCF). She is a researcher and teacher at Universidad EAFIT since 2009 where she has had various positions, such as Coordinator of Fashion Marketing and Director of the Marketing Undergraduate Program.

Sus intereses en investigación se dirigen a consumidor, retail y moda, incluyendo temas de estética, experiencias de usuario, identidad, actitudes, entre otros. Sus intereses de enseñanza se enfocan a consumidor, mercadeo de la moda y métodos de investigación.​

Her scholarly research is mainly focused on consumer behavior, retail, and fashion, including topics like aesthetics, user experience, identity, attitudes, among others. Her interests in teaching are alongside consumers, fashion marketing, and research methods.

• Ceballos, L. M., RojasDeFrancisco, L., & Osorio, J. C. M. (2020). ​The role of a fashion spotlight event in a process of city image reconstruction. Journal of Destination Marketing & Management, 17, 100464. https://doi.org/10.1016/j.jdmm.2020.100464
  
• Ceballos, L. M., & Min, S. (2020). Product experiences of clothing attachment in baby boomers in the United States. Fashion and Textiles, 7, 1-21. https://doi.org/10.1186/s40691-020-0206-0​
  
• Ceballos, L. M., Hodges, N. N., & Watchravesringkan, K. (2019). The MAYA principle as applied to apparel products: the effects of typicality and novelty on aesthetic preference. Journal of Fashion Marketing and Management, 23(4), 587-607. https://doi.org/10.17632/5fd929tfnt.2​​
  
• Min, S., Ceballos, L. M., & Yurchisin, J. (2018). Role power dynamics within the bridal gown selection process. Fashion and Textiles, 5, 1-18. https://doi.org/10.1186/s40691-018-0132-6​
  
• Ceballos, L. M., Jin, B., & Ortega, A. M. (2017). Colombian consumers' outshopping of apparel in the U.S. The International Review of Retail, Distribution and Consumer Research, 28(2), 137-156. http://dx.doi.org/10.1080/09593969.2017.1364656​
  
• Ceballos, L. M. & Bejarano, M. (2018). Value segmentation of adolescents: A performance of appearance. International Journal of Fashion Design, Technology and Education, 11(2), 1-12. http://dx.doi.org/10.1080/17543266.2017.1352039
  
• Bejarano, M., Ceballos, L. M., & Maya, J. (2017). A user-centred assessment of a new bicycle sharing system in Medellin. Transportation Research Part F: Traffic Psychology and Behaviour, 44(1), 145-158. http://dx.doi.org/10.1016/j.trf.2016.11.004​
  
• Min, S., Ceballos, L. M., & Yurchisin, J. (2017). The effect of concept congruence on preference for culturally diverse apparel products. International Journal of Fashion Design, Technology and Education, 10(2), 209-218. http://dx.doi.org/10.1080/17543266.2016.1246620​
  
• Ceballos, L. M. & Villegas, J. (2014). El uso de los arquetipos en la industria de la moda en Colombia. Estudios Gerenciales 30(130), 48-54. https://doi.org/10.1016/j.estger.2014.01.012​
  

​
​​