Business
By the end of 2008 online ads will attract 10% of global ad spending
ZenithOptimedia says global internet ad spend will grow 26.7% and break through the 10% share barrier in 2008. By 2010 online ads will attract 13.6% of all advertising. ZenithOptimedia sees worldwide online ad spend of $52.2 bln in 2008, $64 bln in 2009 and $78.1 bln in 2010.
ZenithOptimedia says global internet ad spend will grow 26.7% and break through the 10% share barrier in 2008. By 2010 online ads will attract 13.6% of all advertising. ZenithOptimedia sees worldwide online ad spend of $52.2 bln in 2008, $64 bln in 2009 and $78.1 bln in 2010.