The State of Go-to-Market Report 2022
Discover unmissable intel, refine your understanding of key GTM principles, and gain knowledge that’ll help improve launches for your future products and features.
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Explore the results of our inaugural exploration of Go-to-Market essentials, and gain a breadth of fundamental takeaways:
🚀 Go-to-Market insights that’ll fine-tune your internal launch process
🤝 Advice that’ll improve relationships with key stakeholders
🛠 Recommended tools that’ll help you streamline your launches
💡 Invaluable tips that’ll help you improve your launches and generate more revenue
Plus much more… 😉
A taste of what’s to come…
The State of Go-to-Market Report 2022 features the expertise of GTM aficionados from companies such as Google, Monzo, and Amazon Web Services - to name a few: 👇
We've asked a whole host of Go-to-Market questions, analyzed the data with a fine-tooth comb, and delivered an awesome report packed to the rafters with GTM intel, focusing on the following topics:
✅ The launch process
✅ Collaboration with stakeholders
✅ Go-to-Market budget
✅ The importance of product launches
✅ Launch effectiveness
✅ Go-to-Market challenges
✅ Go-to-Market tools
✅ Go-to-Market tips
You’ve plenty to look forward to…
📝 61.9% said they always put together a strategy when taking products to market, yet only 33.3% have a systematic approach that’s consistently implemented.
✅ 81% of respondents said Go-to-Market is product marketing’s remit, with product teams a distant second with 22.6%of responses.
💰 58.3% of respondents said their Go-to-Market budget fell into the $0 - $20,000 bracket.
🤐 61.9% of respondents identified lack of communication with product as their main challenge during the Go-to-Market process.
📈 46.4% said launches have a notable impact on revenue.
And that’s not everything - not by a long shot. There’s much more waiting for you in our mammoth 79-page write-up. 👇