About
April is a dynamic C-suite leader with over 20 years of global marketing leadership…
Articles by April
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Employee Performance Experience: The Connector that Drives EX and CX
Employee Performance Experience: The Connector that Drives EX and CX
By April Crichlow
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Gamification: The Solution to High Attrition?
Gamification: The Solution to High Attrition?
By April Crichlow
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Centrical Unveils Evolution of Brand and Message
Centrical Unveils Evolution of Brand and Message
By April Crichlow
Contributions
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What are the most common mistakes when using NPS?
Agree with you 100%. It is easy to get mired in the NPS numbers and arguing about what went wrong. Instead leaders should focus on what insights will drive the next best action with customers. Data insights should always drive change and not be data for data sake.
Activity
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It was delightful to meet the IBM RISE Premium Supplier delivery team in our SAP offices in Bangalore yesterday. We’re looking forward to many more…
It was delightful to meet the IBM RISE Premium Supplier delivery team in our SAP offices in Bangalore yesterday. We’re looking forward to many more…
Liked by April Crichlow
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Next stop… Singapore and Santa Clara on Tuesday, May 14! I’m in Singapore this week for the Infor #VelocityWorldTour as we continue our journey…
Next stop… Singapore and Santa Clara on Tuesday, May 14! I’m in Singapore this week for the Infor #VelocityWorldTour as we continue our journey…
Liked by April Crichlow
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Through a new collaboration with Anxiety Canada, we’re proud to help expand access to mental health support by providing access to virtual…
Through a new collaboration with Anxiety Canada, we’re proud to help expand access to mental health support by providing access to virtual…
Liked by April Crichlow
More activity by April
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LIFETOWN INC and Friendship Circle of Michigan have meant so much to our family. I am very grateful to play a small part in an organization dedicated…
LIFETOWN INC and Friendship Circle of Michigan have meant so much to our family. I am very grateful to play a small part in an organization dedicated…
Liked by April Crichlow
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reflecting on this post from Deloitte Will Chukerman and the conclusions are unsurprising but reassuring. ai can do a lot, but it cannot generate…
reflecting on this post from Deloitte Will Chukerman and the conclusions are unsurprising but reassuring. ai can do a lot, but it cannot generate…
Liked by April Crichlow
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It is #FrontlineFriday! Catch up on the latest news from the week and have a wonderful weekend! 1. McKnight's Senior Living shares how…
It is #FrontlineFriday! Catch up on the latest news from the week and have a wonderful weekend! 1. McKnight's Senior Living shares how…
Liked by April Crichlow
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Pumped to introduce ServiceNow’s brand ambassador this week - Idris Elba- alongside the debut of our Put AI to Work for People brand campaign…
Pumped to introduce ServiceNow’s brand ambassador this week - Idris Elba- alongside the debut of our Put AI to Work for People brand campaign…
Liked by April Crichlow
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🌴🌞 Get ready to soak up the sun and dive into innovation at Customer Response Summit (CRS) Palm Springs! 🌞🌴 Join us Sept. 24-26th, and engage in…
🌴🌞 Get ready to soak up the sun and dive into innovation at Customer Response Summit (CRS) Palm Springs! 🌞🌴 Join us Sept. 24-26th, and engage in…
Liked by April Crichlow
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Auriemma Roundtables is hiring another Roundtable Director! Ever wonder what it's like to lead a set of our Roundtable groups? Read our Q&A with…
Auriemma Roundtables is hiring another Roundtable Director! Ever wonder what it's like to lead a set of our Roundtable groups? Read our Q&A with…
Liked by April Crichlow
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Sharing some thoughts on HUMAN CAPITAL IN THE NEW AGE OF AUTOMATION AND AI from our discussion at Milken Institute yesterday: - Goldman Sachs has…
Sharing some thoughts on HUMAN CAPITAL IN THE NEW AGE OF AUTOMATION AND AI from our discussion at Milken Institute yesterday: - Goldman Sachs has…
Liked by April Crichlow
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Love this post from Paul McGovern on my team! Who is this for?
Love this post from Paul McGovern on my team! Who is this for?
Shared by April Crichlow
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