JCPenney

This week, the JCPenney Asian American Group (JAAG) business resource team (BRT) hosted an event called “A Taste of the Culture” to honor Asian American and Pacific Islander Heritage Month. Home Office associates were invited to sample traditional Asian dishes, enjoy a special performance by local Chinese and Filipino dancers and preview some of the Asian beauty products offered through #JCPenneyBeauty and JCPenney Salons.   JAAG spans a wide range of diverse Asian and Pacific Island cultures and allies. The group aims to increase awareness and positive representation of its communities at JCPenney through cultural events, educational programs, career development and networking opportunities, and community volunteerism. See below for photos from the event. #AAPI #AAPIMonth

As a special salute to the service and sacrifice of our nation’s heroes, we’re offering a Memorial Day Sale from May 20-27 for any former and active military personnel and their immediate family members to take an additional 10% off their purchase. Please note this offer is available in-store only and valid ID is required. Thank you to all who have served, and their families, for dedicating their lives to the protection of our freedom. #MemorialDay

For the eighth consecutive year, JCPenney has been named to the #LATINAStyle50 as one of the Top 50 Best Companies for Latinas to Work for in the United States for 2023 by LATINA Style, Inc. This ranking recognizes companies that continue to find #diversity and #inclusion essential to their success and commit to empowering women in the workplace, with special attention to Latina retention rates, promotion, recruitment and an increase of Latina associates at the company. Last week, JCPenney associates Luis and Veronica attended the 26th annual LATINA Style 50 Awards and Diversity Leaders Conference in Washington, D.C. on behalf of JCPenney. The company was recognized during the awards luncheon for its ranking on the list, and the JCPenney Hispanic Organization Promoting Equality (HOPE) business resource team was also recognized with an honorable mention for the 2023 Employee Resource Group (#ERG) of the Year award. Read more on the JCPenney Newsroom: https://lnkd.in/g53HCppg

Earlier this month, JCPenney associates attended The Asian American Foundation's (TAAF) third annual TAAF Heritage Month Summit & Celebration. Bringing together over 2500 trailblazers, leaders and advocates for the issues facing the #AAPI community, the 2024 summit was TAAF’s largest event to date, featuring 70 speakers, 30+ AAPI chefs and a celebratory awards dinner. JCPenney was a sponsor and partner of this year’s event and shared a variety of products available in store and online from Asian American and Pacific Islander (AAPI) founders and leaders. For the second year in a row, 100% of net profits from the #HopeAndWonder AAPI Heritage Month collection will go to The Asian American Foundation (TAAF). Shop the collection online: https://lnkd.in/gCWhj3iN Photos by Wini Lao and JP Yim/Getty Images for TAAF.

Last month, JCPenney welcomed Chef Jenny Martinez into our Willowbrook Mall and Queens Center store locations to meet customers and sign her new cookbook, “My Mexican Mesa, Y Listo!: Beautiful Flavors, Family Style.” Dozens of customers stopped in to meet Jenny, pose for a photo, grab a book and shop the collection to get everything they need to make her recipes at home.   Martinez is a well-known chef and social media creator who shares her rich family history through recipes and cooking demonstrations on YouTube, TikTok and Instagram. Last year, we introduced Mesa Mia by Jenny Martinez, a home collection featuring a variety of affordable, Mexican-inspired kitchen cookware. The #MesaMia collection lets JCPenney customers bring friends and family together with high-quality cooking tools like cast iron tortilla presses and molcajetes to create their favorite Mexican dishes at home. You can shop the collection online: https://lnkd.in/gtGjMSAu

JCPenney, Latinitas' Padres Digitales program, and Farandula Texas have united to celebrate and honor mothers this #DíaDeLasMadres, showcasing JCPenney as the ultimate gifting destination to celebrate all moms. We are proud to join these great partners in championing the spirit of family, unity and appreciation for the irreplaceable role that mothers play in our lives. Watch all the videos on YouTube: https://lnkd.in/gX9D6tsp

We had a blast in Austin, Texas this weekend introducing Walker Hayes for JCPenney at the iHeartRadio Country Festival! JCPenney popped up at the festival’s Daytime Village to let fans preview the collection in person at the JCPenney Clubhouse where they could pose for a photo and grab a sparkly cowboy hat for the show. Walker himself snuck in to see what all the buzz was about!   Walker and his band then took to the stage where they debuted the collection during their performance. JCPenney leaders including CEO Marc Rosen, Chief Merchandising Officer Michelle DeMartini Wlazlo and Chief Customer Officer Katie Mullen were in the audience to support our newest brand partner.   #WalkerHayesforJCPenney is available to shop online now and in select stores May 16: https://lnkd.in/g6pgDBme   Photos by Robert Hein & Daniel Cavazos for iHeartRadio.

To honor everyday women impacting their communities, JCPenney introduced the Women Making Change donation giveaway in March 2024. We invited customers to nominate women actively serving their community through volunteer work at a 501(c)3 nonprofit organization to receive a $2,000 #donation grant to the causes they support. We are proud to announce the recipients of these grants. These five incredible leaders make a difference in the lives of women in the communities everyday: ▪ Nina Corder, founder of Women of Toledo ▪ Darika Brown, president of Stopping Cry's ▪ Kelene Blake, executive director of Black Mamas ATX ▪ Caitlin C. Walker, PT, DPT, MBA, founder of Levántatech ▪ leilani Miller, founder and executive director of Millennia Ministries Read more about these incredible changemakers on the JCPenney Newsroom: https://lnkd.in/g4NGq3ZJ

The JCPenney Inclusion and Diversity (I&D) team is on a mission to foster an environment where individuals feel seen, heard, valued and able to bring their authentic selves to work. To support this effort, they hosted a panel discussion last month between four dynamic associates, moderated by Shenece Johns, head of inclusion and diversity. These associates shared their personal stories and thoughts on #belonging, what we do in stores to help customers feel a sense of belonging, the role leaders and allies play in creating a culture of inclusion and ideas on how we can ensure everyone feels both comfortable and supported at work. Thank you to the I&D team for creating space for these important conversations and for fostering an environment where everyone belongs.

Today, JCPenney is excited to announce a brand-new menswear collaboration with GRAMMY nominated country music singer-songwriter Walker Hayes and iHeartRadio for a limited-time, exclusive collection titled Walker Hayes for JCPenney. “When I started working on this collection with JCPenney, I wanted to make sure it captured my personal style and would be affordable to fans," said the country music star. "Plus, I wanted guys like me to be confident picking out what to wear, no matter where they may be going, and I’m excited we were able to capture just that.” Available in men’s sizes S-XXL, 2XLT-4XLT, the collection ranges from $20-$89 and builds on JCPenney’s ongoing commitment to make fashion truly accessible with casually cool looks at affordable prices. #WalkerHayesforJCPenney launches online on Saturday, May 4 and in select stores on May 16. Learn more on the JCPenney Newsroom: https://lnkd.in/g_zXpVbQ