For more specific usage guidelines, email CreativeServices@cuny.edu
University Brand Voice Guidelines
Brand voice is how we behave as a university. It will be reflected in all we do, the words we write, the images we choose, and how we present ourselves across all of our many communications channels.
This book serves as a guide to help you use our new brand voice. Currently, these guidelines cover our exciting new logos and how to use them, both at CUNY central and across our college network.
University Logos
This is a downloadable archive of frequently used CUNY campaign graphics, and a resource for development of new logos and other graphics.
Each download package contains:
- CMYK files (ai, eps, jpg and pdf) for print.
- RGB files (ai, eps, jpg, pdf and png) for the web.
Vector art may be used at any size; please do not stretch, distort, or change the logo in any way in your applications.
Brand Assets
The following resources are provided for your business communications and presentation needs. Please initiate a marketing request for any special needs.
E-mail Signature
By using a consistent look in your emails, you help strengthen CUNY’s brand identity. Please use the following style guide:
Font: Arial, Size: 10 pt and 10.5 pt (Name), Colors: blue (HEX #0033a1) and black (HEX #000000)
Contact information
Copy and paste the template text below.
FirstName LastName (pronouns)
Title
Department Name
The City University of New York
Street Address
City, State Zip
name.lastname@cuny.edu
646.123.456
718.123.456
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Logos
Right-click to save the images, add them to your signature.
