Gloria James fashion event set for Playhouse Square during NBA All-Star Weekend

Gloria James waits to start a group of riders at the "King for Kids Bikeathon" In Akron in 2009. Gloria James is backing a fashion-show event – the All-Star Experience: The House of Glo – that is slated to take place during NBA All-Star Weekend. (AP Photo/Phil Long)

Gloria James waits to start a group of riders at the "King for Kids Bikeathon" In Akron in 2009. Gloria James is backing a fashion-show event – the All-Star Experience: The House of Glo – that is slated to take place during NBA All-Star Weekend. (AP Photo/Phil Long)ASSOCIATED PRESS

AKRON, Ohio – Gloria James – Akron native and mother of LeBron James - is set to present the inaugural All-Star Experience, The House of Glo, during the NBA All-Star Weekend in February.

The event is scheduled for 7 p.m. Friday, Feb. 18, at the State Theatre at Playhouse Square, with Cleveland native Alaina Holloway-Carpenter and VZN Strategy Group producing.

The fashion experience is one of several events planned for the three-day All-Star Weekend. The All-Star Game is Sunday, Feb. 20. Averaging more than 28 points per game for the Lakers this season, James is a shoo-in to be named to yet another All-Star Game. Save for his rookie season, 2003-04, James has been named an All-Star every year he has been in the league.

The All-Star Experience is billed as a “culturally immersive celebration” and will feature celebrity stylist J. Bolin, whose clients includes Vivica A. Fox, Emmitt Smith, NeNe Leakes, Niecy Nash and others.

The House of Glo’s fashion presentation aims to celebrate Black designers and highlight social-justice initiatives. It supports Ohio’s sole public HBCU, Central State University, in Wilberforce.

Attendees will have access to a curated marketplace, beauty and charging stations, lounge areas and more. Additional guests, performers, sponsors and exhibitors will be announced in the coming months, organizers said. The experience also is set to include a brunch with single mothers from Northeast Ohio.

“The All-Star Experience weekend is my way of saying Thank You to the best fans in the country, to the village that has supported me, and giving back to my community,” Gloria James said in a release. “It’s only so often this type of celebration comes to the city, so I wanted to curate this experience to ensure the whole family can be part of the magic taking place in the city.”

The event includes a philanthropic component for James, vice president of the Lebron James Family Foundation: She is partnering with Daniel’s Leather and I Promise School to donate coats to the Akron community. The foundation created the school, which was opened in 2018 and is run by Akron Public Schools.

Tickets are online; they range from $75 to $300. Deadline application for a virtual model call is Saturday, Jan. 8.

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I am on cleveland.com’s life and culture team and cover food, beer, wine and sports-related topics. If you want to see my stories, here’s a directory on cleveland.com. Bill Wills of WTAM-1100 and I talk food and drink usually at 8:20 a.m. Thursday morning. Twitter: @mbona30.

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