SANTA MONICA, Calif.--(BUSINESS WIRE)--H Code, the largest Hispanic digital media company in the U.S., is excited to announce the appointment of Damian Benders as General Manager of B Code as the company prepares for its next stage of growth. H Code envisions a future for media and advertising where everyone is authentically represented. Acting on that vision, H Code hopes to apply its learnings over the past six (6) years and establish B Code with the help of Benders, who will lead the launch of this expansion into Black media.
B Code aims to reach, target, and influence Black Americans with data and authentic marketing leveraging H Code’s expertise in the multicultural landscape. Benders will manage the development and execution of impactful creative, branded content, editorial, custom content, and integrated digital offerings for the Black community in the United States.
“I am delighted to be joining H Code, a company that has been incredibly forward-thinking in not only understanding the importance of reaching powerful multicultural audiences online, but also the need to delve deep to gain insight into the nuances and habits that influence and matter to these communities,” says Benders. “I am eager to get started and build out a team that will serve Black Americans with authenticity and purpose.”
A multicultural digital media veteran with over 20 years of experience, Benders has deep knowledge in content creation, production, strategic partnerships, media strategy, brand development, and digital product innovation. Benders was most recently the Vice President of Video & Business Development for iOne Digital, where he was responsible for driving video programming, production, and revenue across a portfolio of 70 brands and led the development and launch of the company’s emerging artist platform across OTT and CTV. Previously, he also worked at Moguldom Media Group, SnagFilms, FilmBuff, and Metro International. In 2008, Benders launched EdwardOwen Consulting, a specialized digital media and strategy consultancy serving clients across the media, publishing, and technology industries.
“Our mission is to shape the future of media by building a diverse company and unlocking multicultural audiences through data, authentic creative, and expertise,” says Parker Morse, CEO & Founder of H Code. “With Damian, we hope to drive innovation by applying our learnings to the Black media landscape and continue advocating for representation for all not only in marketing and advertising but across industries in America.”
This news follows a banner year for the company who cemented its leadership in the Hispanic and multicultural digital media space by driving significant growth in 2020 despite the global pandemic. In the last year, the company has demonstrated its commitment to serving multicultural communities and delivering critical and relevant messaging to those communities through various marketing efforts like the CDC’s Hear Her campaign as well as partnerships with the City of Los Angeles and more. To learn more, visit www.hcodemedia.com.
About H Code
Founded in 2015, H Code has solidified its place as the largest Hispanic digital media company in the United States. Committed to reaching all multicultural audiences at scale, H Code strives to leverage its learnings, brand equity, and expertise to shape the future of media by building a diverse company and unlocking multicultural audiences through data and authentic creative and content. Today, H Code’s employee base is 83% multicultural, 67% Hispanic/Latinx, and 54% female across its offices in the U.S. and Latin America.
Named one of the fastest-growing private companies in the nation by multiple outlets, H Code strategically brings together targetable data, exclusive inventory, authentic creative and custom content, and more to influence powerful multicultural consumers every day through digital and integrated campaigns. Backed by its proprietary intelligence platform that derives insights from a robust influencer network and the largest Hispanic and Black digital panels, H Code delivers the most impactful, data-driven strategies to effectively reach and influence multicultural audiences online with unmatched authenticity.
