Checkout
Popeyes Plots to Become Global Power
An afterthought until its fried chicken sandwich went viral in 2019, Popeyes is confronting KFC’s supremacy, including its U.K. debut this year.
This article is for subscribers only.
Some 18 months after its chicken sandwich went viral, fast-food chain Popeyes is on a mission to take over the world.
It may not work, of course. Its parent, Restaurant Brands International Inc., has a spotty overseas record, at best. But the ambition alone underscores just how startling a transformation the once-sleepy brand has undergone since the summer of 2019, when the launch of a seemingly ordinary sandwich—a piece of fried meat with pickles and mayo—ignited a frenzy that sparked long lines, sellouts and even fisticuffs all across America.