Theater
From TikTok to Pickup Trucks, a Musical Thrived in the Pandemic
The creator of SuperYou was about to see her dreams come to fruition before Covid-19 shut down theaters in early 2020. Undaunted, she took the show to every platform she could think of.
The cast of SuperYou finds their voices.
Source: SuperYou
What do you do when a musical you put your heart and soul into, a feel-good rock-flavored story of a woman realizing her value and finding her voice, gets shut down by a global pandemic just before it is set to open Off-Broadway?
When it happened to Lourds Lane, the creator of SuperYou, she pivoted her traditional theatrical trajectory and built her brand across other live and virtual platforms.