The Weeknd’s Streams Increase 41% After Super Bowl Halftime Show

Streams of The Weeknd’s songs surged 41% in the U.S. following the star’s Super Bowl halftime show on Feb. 7, according to initial reports to MRC Data.

His collected songs across his entire catalog generated 48.9 million on-demand streams (audio and video) on Feb. 7-8 – up 42% compared to the 34.5 million they tallied on Feb. 5-6.

His most-streamed song on Feb. 7-8 was his long-running Billboard Hot 100 hit “Blinding Lights” (6.54 million; up 42%), which also served as his halftime-closer.

His second-most-streamed tune was “Save Your Tears” (6.19 million; up 23%), which is also his current radio single and most recent top 10 on the Hot 100. Combined, “Blinding” and “Save” accounted for 26% of his total streams on Feb. 7-8.

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Here’s a look at the nine songs heard during The Weeknd’s halftime performance. They collectively earned 23.8 million streams on Feb. 7-8 – up 51% compared to their 15.77 million on Feb. 5-6.

The Weeknd’s Halftime Songs, Ranked by On-Demand Streams on Feb. 7-8
“Blinding Lights” (6.54 million; up 42% compared to Feb. 5-6)
“Save Your Tears” (6.19 million; up 23%)
“The Hills” (2.52 million; up 79%)
“Starboy” (2.16 million; up 70%)
“Can’t Feel My Face” (1.69 million; up 83%)
“I Feel It Coming” (1.55 million; up 87%)
“Earned It (Fifty Shades of Grey)” (1.44 million; up 88%)
“Call Out My Name” (1.25 million; up 46%)
“House of Balloons / Glass Table Girls” (465,000; up 350%)

The latter two songs were heard during the show, but not properly performed.