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How India votes and what it means Hardcover – March 1, 2021

by Gupta (Author), Pradeep (Author)
3.7 3.7 out of 5 stars 69 ratings
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Does polarization help win elections? How have smartphones changed Indian politics? Did the Balakot strike make the difference in 2019? Why are women a distinct voting bloc in some states but not in others? Why does GDP growth have almost no impact on election outcomes? Since 2014, Pradeep Gupta and Axis My India have established themselves as India’s most accurate and trusted election forecasters. Between 2013 and 2020, the Axis My India forecast was the most accurate in 95 per cent of state and general elections. Now Gupta takes us on a journey through the art and science of elections in the world’s largest democracy. Based on years of field interviews and analysis, he gives us a masterclass – provocative, entertaining and enlightening – in how and why Indians choose their leaders. ‘Pradeep Gupta is the gold standard of polling in India.’ Kalli Purie, Vice-Chairperson, India Today Group ‘Pradeep Gupta has put into this book his experience of conducting election surveys all over India for almost a decade.’ Shivraj Singh Chouhan, Chief Minister of Madhya Pradesh ‘I believe Pradeep Gupta’s success comes from his deep understanding of voter psychology which goes beyond market research and statistics. In How India Votes, he delves deep into the voter’s psyche and takes the reader on an insightful journey through how Indians choose their leaders.’ Y.S. Jagan Mohan Reddy, Chief Minister of Andhra Pradesh

편광이 선거를 이기는 데 도움이 되나요? 스마트폰이 인도 정치를 어떻게 바꿨나요? Balakot 스트라이크가 2019년에 차이를 만들었나요? 왜 여성들은 일부 주에서는 뚜렷한 투표 블록이지만 다른 주에서는 그렇지 않습니까? GDP 성장이 선거 결과에 거의 영향을 미치지 않는 이유는 무엇입니까? 2014년부터 프라딧 구타와 액시스 마이 인도는 인도에서 가장 정확하고 신뢰할 수 있는 선거 예측자로서 자리 잡았습니다. 2013년과 2020년 사이에 Axis My India 예측은 95%의 주 및 총선에서 가장 정확했습니다. 이제 Gupta는 세계에서 가장 큰 민주주의에서 선거 예술과 과학을 통해 여행을 떠납니다. 수년 간의 현장 인터뷰와 분석을 바탕으로 인디언이 리더를 선택하는 방법과 이유에 대해 도발적이고 재미있으며 계몽을 주는 마스터 클래스를 제공합니다. 'Pradeep Gupta는 인도의 황금 투표 기준입니다.' Kalli Purie, 인도 투데이 그룹 'Pradeep Gupta는 거의 수십 년 동안 인도 전역에서 선거 조사를 수행한 경험을 책에 넣었습니다. 마디아 프라데시 최고 장관 시브라즈 싱 츄한 '나는 프라딧 구타의 성공은 시장 조사와 통계를 뛰어넘는 유권자 심리학에 대한 깊은 이해에서 이루어집니다. 인도 투표권에서 그는 유권자의 정신을 깊이 파고하고 인디언이 자신의 지도자를 선택하는 방법을 통해 통찰력 있는 여행을 독자에게 데려갑니다. Y.S. Jagan Mohan Reddy, 안드라 프라데시 최고 장관
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  1. Print length
    196 pages
  2. Language
    English
  3. Publisher
    Juggernaut Publication
  4. Publication date
    March 1, 2021
  5. Dimensions
    7.99 x 10 x 1.85 inches
  6. ISBN-10
    9353451396
  7. ISBN-13
    978-9353451394
  8. See all details
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Editorial Reviews

About the Author

Pradeep Gupta is India’s top psephologist and chairman and managing director of Axis My India, which has successfully predicted 44 out of 46 exit polls since 2013. A Harvard Business School (USA) alumnus, Gupta is a leading name in market research. He is a first generation entrepreneur from a dusty village in Madhya Pradesh, and believes his humble beginnings give him an insight into human behaviour

Product details

  • Publisher ‏ : ‎ Juggernaut Publication (March 1, 2021)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 196 pages
  • ISBN-10 ‏ : ‎ 9353451396
  • ISBN-13 ‏ : ‎ 978-9353451394
  • Item Weight ‏ : ‎ 8.8 ounces
  • Dimensions ‏ : ‎ 7.99 x 10 x 1.85 inches
  • Customer Reviews:
    3.7 3.7 out of 5 stars 69 ratings

Customer reviews

3.7 out of 5 stars
3.7 out of 5
69 global ratings

Top reviews from the United States

There are 0 reviews and 1 rating from the United States

Top reviews from other countries

aman khosla
5.0 out of 5 stars Awesome
Reviewed in India on June 20, 2021
Verified Purchase
Beautifully written by Pradeep Gupta ji. Easily described how indian voted and elected thier leader. So nice to read a book like that .
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aman khosla
5.0 out of 5 stars Awesome
Reviewed in India on June 20, 2021
Beautifully written by Pradeep Gupta ji. Easily described how indian voted and elected thier leader. So nice to read a book like that .
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2 people found this helpful
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Aruna Sharma
4.0 out of 5 stars A must read to understand ground reality on voters psyche
Reviewed in India on June 5, 2021
Verified Purchase
How India Votes & What it Means

First book on strong empirical evidence of not just larger sample size but repeat rounds with same sample geographical area has brought in accuracy in prediction on election results of both state and parliamentary elections by Axis MyIndia chairman Pradeep Gupta.

In today’s scenario the importance of communication , posturing and creating public impression has been well captured and analysed.
The state elections have riven that ‘governance’ is still Center stage as deciding factor for vote preference . That author has brought out well where all others carrying myth that communication n propaganda will roost. He has rightly brought in that ultimately it delivery that matters.
Another interesting aspect highlighted is decisive role that women voters play.
Unfortunately harsh truth of growth parameter performance did not cut ice among voters in his survey, but then now its trickling impact as loss of jobs is too blatant and in coming elections the growth story for both poor and middle class voters will be Center stage.
Methodology adopted by Pradeep is robust and through , thus no ambiguity in dispassionate inferences.
Language is simple and makes it a start to finish read
Best Wishes
Aruna Sharma
Practitioner Development Economist & Ex Sec GoI
4 people found this helpful
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Mallik
1.0 out of 5 stars You may skip
Reviewed in India on October 2, 2023
Verified Purchase
not a great book though...
One person found this helpful
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Raghav
2.0 out of 5 stars Poor content sequencing. Lacks continuity
Reviewed in India on May 1, 2021
Verified Purchase
Over priced. Sequencing of content and narration is not up to the mark. Considering his track record book could have been more elaborate clubbed with many real life examples.
One person found this helpful
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Dhruv
3.0 out of 5 stars Decent content but overpriced
Reviewed in India on June 4, 2021
Verified Purchase
This books seems like a good read but paying Rs 350 for this is too much.
Firstly, it's just a 75 page book. The rest of the pages are just figures from Axis My India previous exit polls, which honestly you could have found online.
Secondly, the content of the book seems good but at most of the places it felt the author is boasting about his own work rather than the real issue that he is addressing.
Overall, good insights but the book is way too expensive.
3 people found this helpful
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