The Better Business Bureau® in Western Michigan serves 38* counties on the west side of Michigan's lower peninsula.
We serve the following counties
| Allegan | Clare | Kalkaska | Newaygo |
| Antrim | Clinton | Kent | Oceana |
| Barry | Eaton | Lake | Osceola |
| Benzie | Emmet | Leelanau | Otsego |
| Berrien | Grand Traverse | Manistee | Ottawa |
| Branch | Gratiot | Mason | Presque Isle |
| Calhoun | *Ingham | Mecosta | St. Joseph |
| Cass | Ionia | Missaukee | Van Buren |
| Charlevoix | Isabella | Montcalm | Wexford |
| Cheboygan | Kalamazoo | Muskegon |
*We serve portions of, but not all of, Ingham county.