In 2021, a group of diverse CME professionals came together to form a Working Group, Marketing and Outreach: Engaging Learners in your CME Activities, as part of the 2021 ACCME Annual Meeting. The focus of the working group was on how to identify and share key marketing strategies to engage learners in educational activities.
Most CME programs are responsible for marketing their educational activities and have limited resources to be able to do so. As such, we identified a need for tools and resources to be shared amongst each other related to marketing and advertising CME activities.
As we build out this ‘Toolkit’, we’d like to get a sense from the community what you are currently doing and how sharing of resources would be most beneficial to you.
We greatly appreciate your input in completing the brief survey below.