Critics blast companies for giving customers option to opt out of Mother's Day emails

WASHINGTON (TND) — A bevy of major retail companies have been giving their customer bases the ability to opt out of any Mother's Day-related emails and promotions, drawing a fierce wave of backlash.

"Can we opt out of Pride Month spam too?" conservative political commentator Charlie Kirk tweeted.

The Left's war on womanhood, motherhood and childhood continues to gather force. Every one of these brands have been captured by the radical anti-women anti-family left," Stephen Miller, the founder of conservative legal group America First Legal, said.

The brands which have reportedly sent messages to their customers giving them the opportunity to stay away from any Mother's Day-themed content include, among others, Kay Jewelers, a subsidiary of Signet Jewelers, DoorDash, Fry's Food Store, a subsidiary of Kroger Family Companies, Etsy, Levi Strauss & Co. and Nestle's Nespresso.

Some people are lauding the companies for the move to let customers opt out of Mother's Day messaging, arguing it is meant to protect those who recently lost a parent.

"Props to Hallmark," writer Michele Wojciechowski tweeted. "They sent me an email giving me the option to opt-out of Mother's Day emails/texts. I did. That was really cool of them, as I miss my Mom so much, and getting emails to remind me rips my heart out all over again."

However, even those not necessarily against the opt-out feature for Mother's Day found problems with the messaging it expressed.

The problem lies when the company starts singling out particular topics to appease tiny segments of its consumers without offering opportunities to opt out of other niche topics," attorney Kelvin Chew tweeted. "It becomes a clear signal of political alignment."

The National Desk (TND) reached out to all of the companies mentioned in this article for comment, but did not obtain on-the-record responses from any of them prior to publication.