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4 ways to manage your company’s “emotional culture”

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4 ways to manage your company’s “emotional culture”

How to nurture company culture: From personal connections to work retrospectives

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Some may argue that it’s invasive to take an active interest in the emotional wellness of your staff. Still, the American Psychological Association (APA) found that 81% of workers in their 2022 Work and Well-being Survey are now looking for workplaces that support mental health and emotional stability.

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Unfortunately, it’s not always easy to gauge how employees are feeling, so you can’t easily address the problems that would make them happier. Think of it like a family relationship: On paper, a parent might be doing all the “right” things for the kids to be happy, but if the kids don’t feel comfortable talking about what they need, the parents can’t ever really make home a safe, happy place. While your team might not be your children, the idea is similar. This is why cultivating emotional intelligence, also called “emotional quotient” (EQ, like IQ), in the workplace is so important. Ultimately, it leads to greater employee satisfaction, a happier, more productive workplace, and significantly more revenues.

At my company, we have a few tried-and-true ways to give everyone a voice and prove that we value honest feedback and constructive criticism.

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1. Work retrospectives

1. Work retrospectives

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Periodic calls that incorporate a specific department allow us to see opportunities and problems we otherwise would not because they involve individual employees. It’s also beneficial for identifying global problems that may not have been initially considered important or urgent but are affecting daily operations. During these conversations, everyone has the same chance to be heard; there are no “unimportant” opinions. We open a virtual board and have everyone create stickers with answers to three questions:

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  • What makes you happy?
  • What do you think has room for improvement?
  • What are you unhappy about?

For this, it’s equally important that leaders share their problems and experiences. Once all the stickers are posted, we discuss each and find a solution to every problem. There are no identifiers attached to these stickers, which helps maintain anonymity. Also, with Miro, there is a feature that allows for completely anonymous voting, which we use for important or sensitive issues. Once we have a solution, we give a team member responsibility for its implementation. This helps them feel involved in the process and lets everyone know we’re willing to act, not just talk.

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2. Combine your efforts and get a higher return on your time

2. Combine your efforts and get a higher return on your time

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Furthering EQ is something more companies are getting on board with, especially since the pandemic shone a spotlight on how easy it is for team members to feel disconnected from each other. Because we have an international team, we decided to combine the useful with the even more useful by offering weekly conversational English classes for free.

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Not only does this help improve language skills for anyone who wishes to participate, but it also serves as a way to connect with colleagues and team leads. In this low-stress environment, people can get to know others from different departments and achieve catharsis by talking to people with similar struggles or triumphs.

Giving your employees the ability to gain a deeper understanding of each other, speak out about whatever they wish, and learn to communicate more effectively without work pressure is valuable and promotes a more emotionally mature workplace.

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3. No work allowed: Building personal connections

3. No work allowed: Building personal connections

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As a leader, having one-on-one conversations with team members is vital. Neglecting this can lead to minor problems (personal or professional) festering and becoming large, difficult-to-manage incidents in the future.

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Maintain a regular schedule of individual calls to each employee. If possible, avoid work topics and focus on the individual. Listening to what’s happening in their lives, good or bad, can give you insight into their emotional state.

For example, we had a developer in Thailand who raised chickens in their backyard and would give us updates on them. We also had times when team members had loved ones who were sick or had passed away, so they shared this with us, too. Other times, we would discuss travel tips and fun cultural differences. Essentially, it’s just a time to allow employees to become more “human” to the rest of the team.

It’s also understandable that some companies must combine work and personal discussions in one call. In these cases, set aside a block of time in the beginning, to get the “burden” of work out of the way so that the personal portion of the call can be relaxed and meaningful.

Doing this offers tremendous insight into your team’s mental health and paints a more detailed picture of how your leadership can support them for a happier, healthier workplace.

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4. Weekly and quarterly anonymous surveys

4. Weekly and quarterly anonymous surveys

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Getting employee feedback can feel like pulling teeth, even at the best times. This is partly due to the difficulty of getting team members to take extra time to fill out surveys, but it’s also often because they don’t feel listened to. In 2021, Gallup found that only 20% of global employees are engaged at work, which means the other 80% are neutral at best or even actively disengaged, meaning they have no incentive to offer feedback.

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To combat this, we send out weekly pulse surveys through the Slack Roots plugin. The responses are anonymous and grouped by department so we can gain a more specific understanding of what’s happening for each team.

Weekly surveys are rated on a scale of 1-5, including questions about stress levels, overall mental state, satisfaction with the week’s work processes, team interactions, and management encounters.

We also send quarterly surveys with opportunities for short answers or numerical ratings to better understand our employees’ mental and emotional well-being. Collecting this information enables us to quickly identify problems and find solutions. For example, if we see a marked mood drop in development, we can talk with the team to figure out why and do something meaningful about it.

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Empower your employees with 360-degree feedback

Empower your employees with 360-degree feedback

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It’s never too late to lay the foundation for a more emotionally intelligent corporate culture, and the benefits of doing so are numerous and impactful. Each step listed above is a great way to manage the workplace’s emotional culture and prepare your team for a 360-degree feedback system.

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Workers are placing more value than ever on companies that prove they’re taking mental and emotional health seriously. Raising the overall EQ of your workplace means better motivation, healthier communication, deeper team connections and engagement, and an overall happier, more positive internal culture.


Marina Martianova, founder and CEO of Seamm, is a serial entrepreneur who launched her first startup at the age of 21.

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