In the late 1980s, Canon ran a commercial with professional tennis player Andre Agassi that launched an infamous slogan: Image Is Everything. For many years leaders of all respects have embraced that sentiment, doing everything they could to come across as powerful, strong, and flawless. Yet, recent research has found that effective leadership isn’t about always being perfect, but about being genuine. When followers believe their leaders are acting as their authentic selves, they experience greater well-being, trust the organization more, perform better, work harder, and make more ethical decisions.