Women are regularly exhorted to demonstrate self-confidence as a strategy to progress their careers, raise their pay, and become more successful at work. Self-help guides commend women to “lean in” to reach their goals, “stand their ground,” make strong eye contact, attune their voices, postures, and gestures to come across more assertively, and to “fake it ‘til they make it.” Women have to do all this while balancing on a knife edge the need to remain likeable/warm by appearing unintimidating, unforceful, and undomineering.