The global retail industry’s growth rate is expected to hit 4.9% in 2024, bringing total retail sales worldwide to $31.1 trillion.

If your target audience is the United States, home to some of the largest retail companies worldwide, you’ll want to pay attention to US retail sales statistics to better understand the market. Here’s a close look at US retail sales growth from the past decade.

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US retail sales (2013–2023)

Year

Total US retail sales

Y-o-Y change

2013

$4.46 trillion

3.8%

2014

$4.63 trillion

4.0%

2015

$4.72 trillion

1.9%

2016

$4.83 trillion

2.3%

2017

$5.04 trillion

4.4%

2018

$5.25 trillion

4.1%

2019

$5.39 trillion

2.7%

2020

$5.57 trillion

3.3%

2021

$6.51 trillion

16.9%

2022

$7.09 trillion

8.9%

2023

$7.25 trillion

2.3%

US retail sales have grown steadily over the past decade. In 2013, total sales amounted to $4.46 trillion. Fast forward to 2023, and that number has grown to $7.25 trillion—the highest US retail sales recorded in a calendar year so far. This is a whopping 62.8% increase in just a decade. 

That’s not all. Total retail sales in 2023 also marked a 2.3% year-over-year increase. Overall sales grew by more than $160 billion from 2022. It’s also one of the slowest annual growth rates in more than a decade, second only to the 1.9% annual increase in 2015. The largest year-over-year increase of the previous decade came in 2021, when total retail sales grew by 16.9%. From 2013 to 2023, retail sales grew by an average annual growth rate of 5.1%.

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The latest data also shows that sales hit $1.83 trillion in the fourth quarter of 2023. This marks a 0.4% rise from the previous quarter and a 2.8% annual increase. 

US retail sales during the COVID-19 pandemic

Even though retail sales have been rising steadily over the past decade, there was a slowdown to this growth in 2020 as a result of the coronavirus pandemic in comparison to previous years. 

For instance, total retail sales in the first quarter of 2020 fell by 1.8% from the previous quarter. It continued to fall by 3.5% in the second quarter, which was the biggest dip since the financial crisis in 2008. 

The slowdown was most evident in the US retail sales statistics from April 2020, when sales fell to $377 billion. This was a 12.3% fall from the previous month and a 15.5% year-over-year decrease. 

US ecommerce sales, on the other hand, surged during the pandemic, skyrocketing by as much as 33.5% in Q2 2020 alone, as stores shut and consumers turned to shopping online for their purchases.

US retail sales in 2024: Jan–Feb

Month

US retail and food services sales

Change from previous month

Jan 2024

$696.7 billion

-1.1%

Feb 2024

$700.7 billion

+0.6%

According to the latest US retail sales statistics released by the US Census Bureau, sales for retail and food services in January 2024 fell by 1.1% from the previous month, to $696.7 billion. In February, this figure inched upward by a marginal 0.6%, to $700.7 billion. This also marked a 1.5% annual increase. 

Despite the increase in February, analysts say the rise, which was smaller than the expected 0.8%, indicates a growing sense of caution among consumers. Experts attribute the decline in consumers’ financial health to rising inflation and reduced savings.

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