WISHH (The World Initiative for Soy in Human Health)

April is #SoyFoodsMonth! Join ASA/WISHH strategic partner Elsy Alvarez as she discusses why her company wants more #USSOY to feed millions of consumers in Latin America. United Soybean Board

With support from the United Soybean Board, WISHH will participate in Expoalimentaria carnes y lácteos de Costa Rica, the premier business platform for the food industry in Central America and the Caribbean. WISHH is sharing its expertise on the use of soy protein ingredients at the event which hosts more than 3,000 conference attendees.

WISHH continued its work with the private and public sector to highlight U.S. soy’s global value by participating in the Association of 1890s Research Directors (ARD) Biannual Symposium in Nashville, Tennessee. Executive Director Gena Perry highlighted WISHH’s work in global trade for in global food security, climate resilience, and the significance of private-sector collaborations. Perry also discussed WISHH’s young aquaculture profession training program supported by the United Soybean Board.

Accepting proposals for U.S. soy protein ingredient distributors serving the Central American Food Industry

With support from the Nebraska Soybean Board, WISHH expanded its aquaculture aeration trials to Nigeria. Aeration systems are currently in limited use in Africa. The adoption of these innovative technologies help strengthens potential trade avenues for U.S. soy while supporting aquaculture farms in the region, creating a win-win situation for WISHH and its partners.

Farmers and food companies need to leverage their relationship to address one of the world’s most pressing problems, writes Tony Mellenthin, a Wisconsin soybean farmer. United Soybean Board

Now accepting Proposals: ASA/WISHH is looking for introductions to U.S. exporters; vet trade leads from importers and buyers; updating the Soy Buyer’s Guide; traveling with select trade teams, assisting trade team members with their buying and purchasing decisions; research U.S. consolidators or third parties that could purchase and export value-added soy proteins; and provide content and/or copy to update the WISHH website on the business opportunities in developing and emerging markets for U.S. exporters.  

Now accepting proposals for Animal Feed Strategy. The targeted countries in Asia include Cambodia, Kazakhstan and Uzbekistan. Targeted countries in Africa are Ghana, Nigeria, Senegal, Cote d’Ivoire, Uganda, Kenya, Tanzania, and Ethiopia. All questions regarding the preparation of proposals must be submitted in writing (by e-mail) to Chris Slemp at cslemp@soy.org (cc:  jneiderman@soy.org, apoock@soy.org) no later than 5pm CST on March 19, 2024. All questions and responses will be available on the WISHH website on or shortly after March 21, 2024.

ASA/WISHH strategic partner Edith Wheatland is always on the lookout for #USSOY for her business in her home country of Ghana. With support from WISHH, the winner of the USAID Feed the Future Accelerating Women Entrepreneurs Prize has created opportunities for more than 9,000 farmers and producers in Ghana. United Soybean Board 

As #globalfoodsecurity continues to make daily headlines ASA/WISHH was proud to be joined at #CommodityClassic by United Soybean Board, U.S. Soybean Export Council (USSEC), USA Poultry & Egg Export Council, U.S. Meat Export Federation & U.S. Grains Council. The group discussed their efforts to meet the needs of 8 billion consumers as they cultivate new global markets.